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Marketing

Anyā Likhitha · Mar 22, 2026
Signal-Based Strategy: A Field Guide for Threshold Work
BusinessMarketingOuter Architecture
A proposed framework for visibility, demand, and practice in the category marketing theory cannot see. Six practices of signal-based strategy for thr…Read more
Anyā Likhitha · Mar 22, 2026
The Wrong Marketing Playbook
BusinessMarketing
Marketing theory was built for specific categories of work. This is a structural critique of what it cannot see, and what threshold-based work actual…Read more
Anyā Likhitha · Oct 15, 2024
The Power of Slow Marketing for Neurodivergent Entrepreneurs: Honoring Your Rhythms for Sustainable Success
BusinessMarketing
Discover how slow marketing empowers neurodivergent entrepreneurs to thrive sustainably, honoring your unique rhythms for authentic success and deepe…Read more