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When Business As Usual Stops Making Sense

Business·Anyā Likhitha·Mar 11, 2026· 13 minutes

Some mornings it starts before you even open your laptop.

A notification. Then another. Something about violence somewhere. Something about markets. Something about what AI just did to another industry, or who is no longer safe, or where the borders are closing now. You put the phone down. You make your coffee. You open your laptop and you try to work.

And somewhere in between the notification and the coffee and the laptop, you spend a small, quiet moment pretending that everything is roughly fine.

Most of us are doing this. More than we talk about.


There is this meme ~ you may have seen it ~ of a dog sitting at a table in a burning house, holding a coffee cup, saying: "This is fine." I think about it a lot lately. Because it used to be funny, and now it mostly just feels like an accurate portrait of a Tuesday.

Why 'This Is Fine' Is the Meme This Year Deserves - The New York Times

The emotional climate has shifted. Something has happened to the air inside professional life, and I don't think we've quite found the language for it yet. The old scripts for how work is supposed to function ~ clarity, control, forward motion, productivity ~ are starting to feel strangely brittle against what's actually happening outside the window. Against what we're all carrying into the room.

I used to think that the "room" was a contained thing. You'd arrive at a meeting, leave the noise at the door, get through your agenda, and then re-enter the world afterward. The separation wasn't perfect, but it more or less held. There was a before and an after.

That's not quite how it works anymore. The pressure of everything happening outside has become so loud that it enters every room ~ physical or digital or otherwise. Zoom calls now have long silences in them. Sighs. Someone gets a little teary and says sorry, they don't know where that came from. Someone else just... gets overwhelmed in a way that the call kind of holds around, and nobody quite says anything about it.

You've probably been in one of those calls. You may have been the one who went quiet.

What's accumulating underneath all that performed normality ~ the grief, the moral confusion, the low hum of what is my work even contributing to ~ is something most professional contexts don't have a container for. So it just sits there. Building. While we try to get through the agenda.


What the heaviness does to our ability to think

Here's something I've been learning, both from navigating my own nervous system through burnout and collapse over the years, and from working with founders and creatives who are doing the same kind of navigation right now:

When we are operating outside our window of tolerance ~ that zone where the nervous system can regulate itself and stay somewhat functional ~ our thinking changes in ways that are very hard to notice from the inside.

The tricky part is that it doesn't feel like impairment. It feels like urgency. Or it feels like paralysis. Or it feels like both, sometimes in the same afternoon.

On the urgency end: we make fast, reactive decisions. We chase whatever seems to promise safety. We build quickly, but without real foundation ~ a house of cards dressed up as strategy, which looks fine until it doesn't. On the paralysis end: we can't decide anything. We second-guess ourselves into stillness, waiting for a clarity that never quite arrives, and slowly the world just makes our choices for us by default.

These are both survival responses. The nervous system is doing exactly what it evolved to do. It's prioritizing right now over everything else, because right now feels like the most pressing thing. Which means long-term vision gets harder to access. The ability to imagine futures ~ actual futures, not just disaster scenarios ~ starts to shrink. And the work of building, which requires staying in the messy and incomplete and still-figuring-it-out middle of things, becomes almost impossible to tolerate.

Creation asks something specific of us, actually. It asks us to stay with incompleteness. With fuzziness. With the not-yet-knowing. And when our emotional reserves are already spent on surviving the news cycle, on performing normalcy, on holding the weight of what we've been holding ~ we simply don't have much left to stay in that uncertain space. So we retreat into black-and-white thinking. We need things to be solvable. Categorizable. Done.

Which is often exactly when the most important work stops.


The thing I think we keep missing

Most of the conversations I see about navigating uncertainty focus on strategy. Mindset. Resilience. (Gosh, that word is doing an absolutely exhausting amount of heavy lifting these days, isn't it? It's like we decided that if we just called it resilience often enough, it would start feeling like a resource rather than a demand.)

What I think gets missed in most of these conversations is something more fundamental. It isn't intelligence. It isn't the right framework. It's capacity.

Emotional capacity. Nervous system bandwidth. The internal resource that makes it possible to stay present with something hard and unclear and unfinished ~ and keep going anyway. The thing that lets you tolerate the fuzziness that creation requires. The thing that makes it possible to imagine a future you haven't lived yet.

When capacity is depleted, everything downstream changes. Vision gets impaired. Risk tolerance shrinks. Decision-making becomes reactive. The ability to imagine alternatives ~ to wonder, to play, to experiment, to ask "what if" without spiraling ~ quietly disappears.

And you can't think your way back into capacity. You can't optimize around it or push through it or discipline yourself back to it. That's not how this works. The way back runs through something else entirely. Something that, I will admit, sounds almost embarrassingly simple when I say it out loud.

It runs through creativity.


But wait ~ I know what you just did

You might have just slightly checked out. Or maybe something tightened a little. Because "creativity" is a word that has a lot of associations attached to it, and not all of them feel like they belong to everyone.

The paint-splattered studio. The tortured genius. The "creative type" who somehow gets to do interesting things while the rest of us do spreadsheets or documents. The Instagram aesthetic of someone with good lighting and a sketchbook and apparently unlimited time to sit by windows.

None of that is what I'm talking about.

The capacities I'm describing have nothing to do with output. They have to do with how you relate to uncertainty. To possibility. To the space between "I know exactly what to do" and "I have no idea but I'm going to try something anyway."

Curiosity ~ the ability to stay interested in what you don't yet understand, rather than threatened by it.

Imagination ~ the ability to recombine what exists into something that doesn't yet exist.

Openness ~ the ability to hold a question without needing it immediately resolved.

Experimentation ~ the willingness to try something that might not work, in order to learn what might.

Relational awareness ~ the ability to sense what's shifting in the people and systems around you, before it becomes a crisis.

These are creative capacities. And they are also, precisely, the capacities that become unavailable when we are overwhelmed, dysregulated, or running on survival mode. Which means the way back to effective decision-making, to clear strategy, to meaningful work ~ is not more discipline or better frameworks or trying harder. It's rebuilding the internal conditions that allow these capacities to come back online.


A story I want to tell you carefully

When I was younger, I grew up in a household that was loving but constrained. I was assigned female at birth in a conservative South Asian family, and for a long time, the future I was implicitly being prepared for was not one I had chosen, or particularly wanted. I'm being deliberately gentle here ~ there is no villain in this story, just a culture in a particular moment, doing what cultures do.

But the future felt predetermined. And my body knew it before my mind had the words for it.

What I found, in those years, was that when the external future feels closed off, the internal world starts quietly going looking for another one. I would plug into music ~ I experience synesthesia, so sound became color became texture became this whole interior landscape ~ and I would spend enormous amounts of time daydreaming. Imagining alternate configurations. Playing, in my mind, like jigsaw and Tetris with the pieces of a different life: what if I was born here instead of there, what if that door opened instead of this one, what if this piece connected to that one in a way nobody had thought of yet.

In hindsight, I understand that I was looking for agency. A felt sense of being able to write my own story. My brain was asking, quietly and persistently: if I want something different, what pieces could make that possible ~ and how might they fit together? And what life experiences might I have to traverse through to get there?

But it only worked in a particular state. When my body was relaxed enough to enter it. When I was in something like play, rather than panic. When there was spaciousness rather than urgency.

The play state was the doorway. And what happened inside it wasn't escape. It was rehearsal. A quiet rehearsing of agency in the only space where it felt available.

I think about this now, when I look at what people are navigating in their businesses and their work and their lives. The world is offering a version of that same constrained-feeling future. The borders closing. The blueprints not working. The sense that the life that was promised ~ the open, globalized, possibility-rich world ~ is narrowing. And the mind, when it's given enough space and safety, does the same thing it did for me as a child. It starts going looking.

The question is whether we're giving it the conditions to do that.


The grief of losing access to yourself

There's a particular kind of loss that happens when creative capacity disappears. It isn't always dramatic. It's more like a dullness. A flatness. A quiet ache where vitality used to be.

You look at yourself and something feels missing ~ even if you can't quite name it. The curiosity that used to make you want to explore things. The lightness that made ideas feel possible. The sense that there were futures worth imagining, not just disasters worth bracing for.

When those come back ~ even briefly, even partially ~ there's something almost overwhelming about it. An overflowing. Something that might be relief, but feels more like homecoming. Like returning to a part of yourself you'd quietly stopped believing was still there.

And what I notice, when that returning happens, is that something shifts in how people relate to the future. There's a reorientation. For a long time, when we're in survival mode, we navigate primarily around pain ~ the fear-driven, worst-case-scenario, don't-let-it-get-worse frame that keeps us looping. When creative capacities come back online, something opens. We start being able to move toward something, rather than away from something. Joy. Desire. Connection. The things that actually fill the cup, rather than just prevent it from emptying.

That shift ~ from navigating away from pain to moving toward what matters ~ changes things downstream. How you make decisions. What you build. What you're willing to try. What futures you can even imagine existing.


The smallest doorway

Here's what I want to offer, gently, to anyone reading this who recognizes themselves in what I've been describing.

The doorway back to curiosity and imagination is often much smaller than we think. And it almost never looks useful.

As adults ~ especially now, when everything is so heavy ~ many of us have quietly revoked our own permission for joy. Play feels like a waste of time. Wonder feels frivolous. Delight feels irresponsible when there's so much to be serious about. Sitting under a tree when you could be doing something feels almost suspicious.

But those states ~ play, awe, curiosity, wonder, delight ~ are precisely what begin to reopen the nervous system. They're not the reward you get after you've dealt with everything. They're part of how you deal with everything.

Sometimes it's thirty minutes watching cats being ridiculous and feeling the laughter physically move through your body. Sometimes it's watching whales move through deep water and feeling something loosen in your chest that you didn't know was tight. Sometimes it's sitting under a tree and actually ~ genuinely, curiously ~ wondering what the leaves might be saying to each other. Or watching clouds and asking where those particular shapes are going. Or sitting beside water and letting your mind follow the thought of where these water molecules have been and what they've witnessed, what creatures they've met, what history they hold.

This is not bypassing the hard things. It's not pretending the world isn't what it is.

It's tapping into a larger consciousness than the human emergency. And from that wider place, something loosens in the perceiving. Options that weren't visible begin to come back into view.


Why this matters for how you build

The future ~ I've come to believe this more and more ~ doesn't belong to those who can most effectively control the systems in front of them. It belongs to those who can stay open enough to imagine what the next thing needs to be. Flexible enough to adapt when the old blueprints don't hold. Curious enough to stay interested when everything is uncertain.

That's not a poetic position, it's a structural one. Rigid systems struggle under unstable conditions. Creative systems adapt. You can see this everywhere ~ in the businesses that survived the pandemic and the ones that didn't, in the leaders who could pivot and the ones who couldn't, in the people who found new configurations for their work and the people who kept waiting for the old one to come back.

The work of building something sustainable right now ~ whether that's a business, a practice, a team, or a life ~ begins with the quieter, less glamorous work of tending to the internal conditions that make imagination possible. Of giving yourself permission to rest, to play, to wonder, to experience awe. Of rebuilding the capacity to tolerate incompleteness long enough for something new to emerge.

Not as a luxury. Not as self-care in the soft and dismissible sense that gets sold back to us. As infrastructure. As the actual foundation of how we navigate what's coming.


In uncertain times, imagination is not escapism.

It is how we begin to see the futures that do not yet exist.


If this resonates, save it for when you need the reframe. Or share it with someone who's been carrying this quietly.

Curious about how to build in a way that actually honors your capacity? Pathfinder is where that work begins.

 

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